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ICP Researcher

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ICP Researcher

researchicpweb-browsedeep-research

Reads a business's website and does grounded web research (Vertex google_search + url_context, with Apify cheerio-scraper fallback) to emit a structured Ideal Customer Profile brief — roles, industries, geographies, pain points, value props, and 3-7 ready-to-use talking points. Input: { website_url, business_description? }. Output: { business_summary, icp, talking_points, source_urls, confidence_notes }.

Example input

{"website_url":"https://www.octupie.com","business_description":"Mid-sized marketing agencies in India and SE Asia, 20-80 employees, doing performance marketing."}

Example output

{"business_summary":"Octupie helps mid-sized marketing agencies automate cross-channel reporting and client onboarding.","icp":{"roles":["Head of Marketing","Marketing Director","VP Growth"],"industries":["Performance marketing","Digital agency"],"company_size":"20-80 employees","geographies":["India","Singapore","Indonesia"],"pain_points":["Manual reporting","Long onboarding for new clients"],"value_props":["10x faster onboarding","Automated cross-channel reports"]},"talking_points":["Your agency probably loses days each month to manual reporting.","Octupie's onboarding flow cuts new-client ramp from weeks to hours."],"source_urls":["https://www.octupie.com"],"confidence_notes":""}